EAU CLAIRE, Wis. (WEAU)- If you havent gotten one already, you can expect to see a new credit and debit card in the mail soon.
The cards have a computer chip directly on them as retailers will be using a new card swiping system.
Experts say it will reduce the $5.5 billion lost annually to fraud in the US
As of October 1st, businesses were required to have the new chip card readers installed.
Businesses without them are now responsible for consumers whose cards are compromised at their stores.
Consumer Victoria Stumm said card safety is her number one concern.
"I think thats the most important thing, I dont like to use my credit card any place thats not safe," consumer Victoria Stumm said.
New cards now contain a computer chip inserted into the card and require people to dip, not swipe.
Target is one of the forerunners for installing the new card reading system.
"It is a little different, it does have a slot at the bottom, so you no longer slide it on the side," Erin Miller said, Target Executive Guest Experience Leader. Miller has been training employees for the past few months on how to use the new card reading system.
The new process of inserting or 'dipping' your card compared to sliding is a simple process.
All you do is insert your card, wait until the card reader tells you to remove it, and then take it back out.
Unlike cards with magnetic strips that can be copied, chip cards create a unique transaction code that cannot be used again.
"It does take a little bit longer to process a transaction, but I think the guest, once they understand the benefit of removing the magnetic strip, they really understand that 'ok, this is an important process and they're willing to wait that extra couple seconds longer for that extra layer of security," Miller said.
"If I can be safe, even if it took me five minutes, I would do it," Stumm added.
If you havent received your new chip card yet, youre not alone.
According to a credit card report, 6 in 10 people do not have their cards yet, and it aligns with businesses as only an estimated 5 to 10 percent have the chip card readers so far.